02 Jan Your next move matters
At least in our markets, the local context, many marketing campaigns only captured half of the journey of permission marketing.
That term was coined by Seth Godin.
I’ve been experiencing these half baked marketing campaigns as a customer.
Sample giveaway campaigns that has no follow up; newsletters that never deliver value; Facebook contests that ends there – the moment I leave the thank you page.
I’ve given you permission, what’s next?
The next is not a series of generic marketing newsletters, SMS blasts, messenger sponsored messages, the next is for all about me.
Your marketing campaign is half baked if you do not have plan for what’s next, which is to build trust, right on top of the attention you’ve earned.