You can’t reach everyone

If your average CPM is RM10, you’ll have to spend RM250,000 to reach every Facebook user in Malaysia, ONCE.

Don’t forget, no one will buy from you at the first encounter, you’ll have to reach your audience at least 2-4 times to deliver the message of your Facebook ad. That’s about a million, to make sure everyone in Malaysia sees your ad 4 times and HOPEFULLY understand the message it carries.

Be realistic when you’re advertising, start from the target audience size, plan it in accordance to your Facebook ads budget