Why is the ads performance so much poorer this week?

Because this is just not your week? 🙂

In any case, you’re probably targeting an audience size that ranges from 50K to 1 million for your Facebook ads campaign. With the average CPM (cost per 1,000 impressions) of RM30, and “cost per 1,000 people reach” at around RM50, if your daily budget is RM100, you’re probably reaching 2,000 people uniquely, everyday. (these data is for illustration purpose only, valid as of the date of writing this blog)

Let’s do the math a bit: with the average audience size of 300,000 divide by 2,000, it’d probably take 2 months to reach all of your target audience, once.

That’s right, now you get it, you’re reaching different people everyday. If the campaign is performing poorly today, it is just because those who see your ads today are not interested in what you’re offering.