Why do you sell?

I’m not asking what are you selling, but why are you selling it?

This little question is supposed to draw you back to the very moment you decided to start your trade, or maybe not long ago when you decided to pick up this product to sell.

It could be the profit margin. It could be you have inherited it. It could simply because you truly believe that you’re selling something that will solve problem for someone out there.

Either you’re a believer of long tail or the other way around, since you have decided to pick this product or service up, you have the responsibility to ship it. To ship it to the person who needs it. To solve the pain of someone else.

How well are you selling it? If you’re not doing very well, maybe you should start learning.