Who are your best customers?

Let’s discuss about detailed targeting in Facebook advertising.

I’ve heard many methodologies or school of thoughts in terms of the most effective ways to use the detailed targeting feature. I’m not here to comment or add my own, I only wish to post a few questions for your consideration.

  • Do you know that detailed targeting works as “matches anyone of the selected” instead of combination?
  • Have you tried narrow targeting with a set of 2 or more combinations of detailed targeting selections? E.g. interested in property AND ALSO in a relationship, etc.?
  • Have you tested the effectiveness those so called “branded or industry related targeting”? E.g. I’m interested in Mercedes Benz doesn’t mean I would buy one.
  • What’s our exclusion strategy?

What’s your experience in using detailed targeting? Share with me here.