Which audience should you be focusing on?

There are 3 main types of audiences on Facebook advertising – core audience, custom audience and lookalike audience. Do you understand the differences between them? Which one should you be focusing on?

Based on over 3,000 people we have trained to date, 90% of them are always focusing on the core audience, or in my own term I call them cold audience. People that you believe might be interested in your product or service, who are yet to find out what you have got to offer.

Think about this, would you buy from a new brand the first time you see its ad? Probably not. How about on the 7th time? Maybe.

My question is, what are you doing to remind those who have watched your ad video up to 25%, click on the ad to your website but have yet to make purchase?

Learn to become better Facebook advertiser today.