What makes a good Facebook ads campaign?

It starts with the right objective, which is the action you’re trying to get. If you’re trying to get clicks to the landing page, choosing the engagement objective is wrong.

Next is the audience targeting. A good Facebook advertiser must master the usage of Custom Audience. Learn who to exclude, how to build Facebook ad drip, how to so intention-based targeting. You can read back my previous articles about the techniques I mentioned above.

Then only followed by good ads design. This is the most subjective one and my answer would be to master a/b split testing, know when to test what to test, and the extend to test. Remember the rule of thumb: you can never think like your audience, so stop guessing and start testing.