01 Jan We are lazy

I’m referring to our customers, generally.

Based on my experience:

• Over 95% of leads captured for real estate projects do not know the project type, area, price, almost anything, about the project
• 80% of the enquiries to my classes still ask for the dates, despite I published it on the landing page
• Over 80% of the enquiries do not reply after first contact
• Almost 100% of the conversions for the e-commerce websites I coach are from returning visitors

From the above stats, we can summarise that:

• People don’t read ads, generally
• Most actions generated on social ads are impulsive
• Interest over intension
• People generally don’t remember the ads they interacted with
• Frequency matters, it creates trust (at a certain level)

The first rule of thumb is to work on the intention, then the frequency. I’d suggest that first layer of ads should work as a filter to disqualify non-potential ones, work on your qualifying mechanism and drive frequency to build trust towards your brand.