The story behind your ad

Facebook advertisers usually put a lot of thought in creating their ads. Too much sometimes.

A photo from a momentous event, say the ground breaking ceremony by the minister, means nothing to the audience. The building that marks the biggest milestone for your business that never been done by anyone before in the country, means nothing to the audience.

The story behind your ad, despite how meaningful and powerful you might think that is, means nothing to your target audience. Despite you are spending big to push your professionally crafted ad creative in my feed, it only take 0.5 second for me to decide that it’s not relevant to me and I won’t hesitate to scroll through.

The story behind your ad means nothing to the thumb; the thumb stopping factor is the one you should be focusing on when creating your Facebook ads.