The right action matters

Selecting a Facebook advertising objective is to select the action that you wish to garner from your audiences.

If you post a link to your Facebook page, and you clicked on the boost button. No matter how you zoom into the most likely audiences that might be interested in your product or service, you’re doing it wrong. Boosted post will not get you link clicks, which is what you are looking for.

If you’re not sure what you want to achieve at every step of your funnel, work on it. Join the class to learn how to do this right.