21 Mar The blue tick effect on Facebook advertising
I believe you’re familiar with the double blue tick indicator in WhatsApp. That means someone was delivered the message, and read. How do we achieve this on Facebook advertising?
Almost no one will consume the whole ad message at first glance, scrolling through is too easy and inevitable. It takes probably 2-3 touches to deliver the full message, depending on the complexity of your message.
Your audience qualifier is important. It can be visited your website in the past 30 days, messaged your page, or watched your video up to 50%. This are the possible indicators that they have been “delivered” your ad message. Then push them out from your ad campaign, or include in another retargeting campaign. Learn how to do this.