24 Mar The blind spot of detailed targeting
Detailed targeting in Facebook ads manager is addictive, the more we drill into it the more we got carried away. Don’t.
Pay attention to the description, it says it matches at least one of those you selected, means it is an accumulative thing, the more you select, the bigger audience size it gets.
The rule of thumb is to be as realistic as possible when using this powerful feature. Some examples for your consideration. I liked Mercedes-Benz, doesn’t means I can afford one. So if you’re trying to sell me BMW, might not work. Second thing is if your CPM is RM10, which means you are likely to reach 100 people for every dollar you spend. In order to reach 1 million in audience size, you’ll have to spend around RM100,000, if this is not realistic to you, rework on the audience targeting.