Stop, then deliver

The first thing you should consider when it comes to Facebook ads creative, is the thumb-stopping factor.

This is how people interact with your ad on Facebook. First, they got attracted by the image, so this is where you need to get the best thumb-stopping factor to play. They they will take a quick look at the first few words of your writeup.

Most people will just scroll through, very little people reads the whole text. To get a message delivered, according to Facebook you need to show up at least twice in a week.

Every impression counts. Especially when the CPM is constantly at the rise. That’s why you need to build your intent-based strategy.