Stop hiding

Your fans (or haters) still talk about you anyway even if you’re not online, so why not be there and give them an official avenue to communicate?

It is so easy to create a Facebook page, a google local business listing, an instagram hashtag, even a website.

Hiding behind the scene is not safe, it is more dangerous in actual fact. Because you’re not there.

If managed well, every comments, reviews, hash tagged posts, check-ins, good or bad, are your opportunities to engage.

Be there, engage; be genuine, build remarkable products, be remarkable.