Staying focused is an art

Someone commented that she doubts the effectiveness of my class because my Facebook Live sessions has little to none engagement. She’s right.

Only she put the focus on the wrong aspect. It is easy to do that, we judge too quickly, thinking within our own perspective.

My classes are all about Facebook advertising. Not Facebook marketing, content planning, nor anything about using Facebook Live to drive engagement. And my Facebook Live sessions? It’s all about me creating valuable content for my community, and I rarely ask for engagement in my Facebook Live because I know over 80% of my viewers watch the recorded live, not during the live session itself.

I’m focused. I understand every step or activity I do are contributing to my goal, which is to build authority and trust among the community, followed by driving conversion for my online and offline classes.

What’s your focus now and how your current actions contribute to your short to mid term goal?