Should I still grow page likes?

Of course. But grow quality likes instead.

Like it or not, the number of people who liked your business page still works as an indicator for certain people to judge if you’re legit. However we know for sure that Facebook will not possibly increase your organic reach percentage, so it becomes very important to grow quality likes over quantity.

Consider advertise to grow likes from these audiences:

  • Watched your videos at least 25%
  • Visited your website/read your blog articles
  • Engaged with your previous ads and posts
  • Downloaded your app

 

What’s your organic reach percentage by the way?