Quantity VS Quality

I don’t have many likes on my Facebook Page, and the number doesn’t grow fast.

Two misconceptions to clear here.

You may have a lot of people liking your page, however your organic reach is depending on the quality of the people who liked your page, I mean the relevancy. Number does matter to a certain extend, however it doesn’t guarantee reach.

If you go for number, chances are you’re getting cold audiences to like your page. In that case you need to spend more time and effort to educate them about what you do. The journey to conversion is longer and takes longer time.

But if you can get likes from your warm audiences, such as people who have watched your videos, visited your website, etc. you’ll probably have a more engaged community which in turn, are more likely to convert.

Going for quantity or quality is a choice to make.