Pick the right platform to advertise

Facebook isn’t the only platform for digital advertising. For some businesses, Facebook is just not the right platform to advertise, at least to get intention-based fresh audience.

For example, people who are looking for a Facebook advertising agency won’t turn to Facebook to search, their go-to reference is Google.

When people are trying to do a cross-checking on the pricing of baby diapers, they will go to shopping apps such as Lazada, not Facebook.

When you’re trying to capture the audience who might be looking to find out more about a newly announced government policy, which you believe they can be lured to become your prospects, which is the right platform to capture attention?

Just ask the question back to yourself, the answer is pretty obvious. Start there.