Idea, Strategy / 29.12.2018

Marketing is about discovery, connecting the unique experience you're offering to the people seeking to experience it. Curiosity is a strong drive to discovery. Strong affiliation create curiosity among the audience you seek to serve. It creates the spark, all you need next are ideas and techniques to help it spread....

Facebook Advertising / 27.12.2018

It's inevitable that when a method is not working, we should just change to another. However when it comes to Facebook advertising, I notice there's a tenancy of refusal to change among some advertisers. "It used to work, why is it not working anymore?"...

Thoughts / 23.12.2018

Facebook advertisers have been too obsessed with the algorithm change, the new features, policy changes, etc.. They have been working too hard to follow and even to game the system following these changes and shifts, forgetting the fundamental of Facebook advertising....

Thoughts / 22.12.2018

I thought of writing something interesting as the first post for this little blog, I couldn't really get any. So I thought of sharing a motto that I (sort of) developed after reading a book from Seth Godin - The Dip. Don't ask me about the content, I don't remember anymore. What I remember: It's a tiny book I finished it at Borders over a cup of Latte I didn't buy the book (I will get one soon)   But the book changed me. One very simple idea that I got out from...