10 Mar Over-testing
Posted at 10:28h in Facebook Advertising
AB split testing is important for Facebook advertising, however we must know when to stop, and what to focus on.
- Try to run each test for a week, or 50 conversions to complete learning phase
- One test at a time
- Set aside a designated budget for split testing
- Complete all tests before full campaign
- Do not over test – preferably within 4 variables