16 Mar Lead your customers
Customers are clueless, customers are busy, customers are spoilt with choices, customers are lazy.
It is your responsibility to lead them, to take the actions that you want them to.
Follow up is daunting at times, but it is important. However, how you follow up remains your choice. You can use drip emails, phone call follow ups, or planning a series of ads to build authority and trust to convert them.
First you capture the intent, then you build trust and then you convert. That’s how intent-based strategy works. Plan one for your business.