Intent based advertising strategy

I’m writing this article as a cornerstone article for this blog. I think I’ve figured out a way to link all my strategies used for Facebook advertising and digital marketing, and build a blueprint that can be implemented to most businesses.

To help myself connect the ideas, I’ll just leave some notes here for the future planning:

  • Interest targeting + lookalike audience from high quality custom audience to start
  • Intent based content development, especially for cold audience. Test different content direction
  • Audience qualifier to move audience to the warm funnel
  • Design Facebook ad drip funnel with the right frequency, duration, bait, offer
  • KPI setting and metrics tracking
  • Continuous optimisation from the right angle


What do you think?