02 Mar Intent based advertising strategy
I’m writing this article as a cornerstone article for this blog. I think I’ve figured out a way to link all my strategies used for Facebook advertising and digital marketing, and build a blueprint that can be implemented to most businesses.
To help myself connect the ideas, I’ll just leave some notes here for the future planning:
- Interest targeting + lookalike audience from high quality custom audience to start
- Intent based content development, especially for cold audience. Test different content direction
- Audience qualifier to move audience to the warm funnel
- Design Facebook ad drip funnel with the right frequency, duration, bait, offer
- KPI setting and metrics tracking
- Continuous optimisation from the right angle
What do you think?