How your customers move?

This is an important question. Without understanding the entire journey from discovery to purchase decision, it is difficult to build an effective campaign.

The first time you see an ad, you ignore. At the 10th time, you start to feel that it is something important that you ought to own. The advertising journey is a journey of building trust, authority, and to create want.

Do you know how many times your audiences see your ad averagely? How is the frequency affects the outcome or the action rate? What is the action you’re aiming at each funnel layer, do you even have a funnel?

You can get the answers to the above question in our Facebook advertising classes.