How Facebook charges for Facebook ads?

Many thinks Facebook charges for advertisement by cost per click, or cost per engagement. What do you think?

Unless on specific objectives, generally Facebook charges for Facebook advertisement by cost per thousand impressions. Every time Facebook shows your ads, Facebook charges you.

But why is Facebook showing me the cost per click, cost per engagement, cost per lead, etc.? Isn’t that confusing? Those are averaged costs. So the cost per whatever fluctuates, at times it gets low, at times it get higher. It’s just so happened the audiences who gets to see your ad today aren’t interested in your product.

This is part of what we cover in our Master Class, join us in the next one.