Frequency vs actions
There are basically 3 types of Facebook advertising campaigns based on my observation: action-based campaign, awareness-based campaign, and a hybrid one....
There are basically 3 types of Facebook advertising campaigns based on my observation: action-based campaign, awareness-based campaign, and a hybrid one....
One of the techniques we used, especially on businesses or industries that we aren't familiar with, is the audience dripping technique....
I think we need to keep breaking things to build more....
Facebook event is one of the most underused feature on Facebook. Let me share with you how to make full use of it....
Facebook advertising works best with retargeting. No one would buy the first time they see your ad, so the trick is to create a journey to lead them to....
I only wish to post a few questions for your consideration....
Imagine if we're able to build an extended experience targeting those who have taken certain action to complete specific actions on Messenger or WhatsApp level, things like complete payment....
Facebook advertising objectives are "actions mostly likely taken by your audience, based on historical data"....
Many reasons, I'll list a few here for your consideration....
Facebook isn't the only platform for digital advertising. For some businesses, Facebook is just not the right platform to advertise, at least to get intention-based fresh audience....