Facebook advertisers have been too obsessed with the algorithm change, the new features, policy changes, etc.. They have been working too hard to follow and even to game the system following these changes and shifts, forgetting the fundamental of Facebook advertising....
I thought of writing something interesting as the first post for this little blog, I couldn't really get any. So I thought of sharing a motto that I (sort of) developed after reading a book from Seth Godin - The Dip.
Don't ask me about the content, I don't remember anymore.
What I remember:
It's a tiny book
I finished it at Borders over a cup of Latte
I didn't buy the book (I will get one soon)
But the book changed me.
One very simple idea that I got out from...