Thoughts / 13.01.2019
Built remarkable products
It is probably the only way to survive in the market of this era....
Facebook Ads Campaign Learning Phase
March 3, 2020It’s too complicated
July 6, 2019The unknown unknown
May 1, 2019Change the rules
April 30, 2019Why is Facebook like this?
April 29, 2019The audience targeting trap
April 28, 2019It’s a trap
April 25, 2019What’s an ideal audience size?
April 24, 2019Subscribe to this
April 23, 2019Why Facebook?
April 21, 2019The end of exclusion technique?
April 19, 2019What do you wish to learn?
April 18, 2019Going back to the basic
April 17, 2019Embracing the dip
April 16, 2019Quantity VS Quality
April 15, 2019Who do you seek to serve?
April 14, 2019Staying focused is an art
April 13, 2019When should you start?
April 12, 2019Learn to be better
April 11, 2019Welcome to Tribeup Academy Online
April 10, 2019How much should I spend?
April 9, 2019Great marketers copy
April 8, 2019The best marketing
April 7, 2019What sells a product?
April 6, 2019Ask another question
April 5, 2019The best time to post
April 4, 2019The future of Facebook advertising
April 3, 2019How much should you spend on ads?
April 2, 2019Boost post is good
March 31, 2019Facebook ads not generating results?
March 29, 2019How to say no?
March 28, 2019How your customers move?
March 27, 2019You can’t reach everyone
March 26, 2019The right action matters
March 25, 2019The blind spot of detailed targeting
March 24, 2019The art of exclusion
March 23, 2019Design your actions
March 22, 2019The first goal is to reach
March 20, 2019Fortune favors the bold
March 17, 2019Lead your customers
March 16, 2019Why do you sell?
March 15, 2019How Facebook charges for Facebook ads?
March 14, 2019Are you using Facebook Live?
March 13, 2019Facebook news feed algorithm
March 12, 2019The fundamental of Facebook advertising
March 11, 2019Over-testing
March 10, 2019Duration is key
March 9, 2019Plan a series of actions
March 8, 2019Stop, then deliver
March 7, 2019Optimize your Facebook ads
March 4, 2019List building on Facebook
March 3, 2019Are you selling to the right person?
March 1, 2019Should I still grow page likes?
February 28, 2019Starting from scratch
February 27, 2019Beyond Facebook
February 26, 2019Ads are meant to repeat
February 25, 2019Using video in Facebook ads
February 24, 2019Why should you build a strategy?
February 23, 2019Frequency vs actions
February 22, 2019Drip your audience
February 21, 2019About breaking things
February 20, 2019Using Facebook Event to build a journey
February 19, 2019Planning a series of actions
February 18, 2019Who are your best customers?
February 17, 2019Facebook Private Advertising
February 16, 2019How Facebook advertising objectives work?
February 15, 2019Why is Facebook advertising powerful?
February 14, 2019Pick the right platform to advertise
February 13, 2019Why bother following the algorithm changes?
February 12, 2019Facebook ads campaign structure
February 11, 2019New Facebook advertising
February 10, 2019Help your customers achieve their true goals
February 9, 2019Consistency VS Persistency
February 8, 2019Are you in your right mind?
February 7, 2019The reason to learn
February 6, 2019The tipping point
February 5, 2019Is it possible?
February 4, 2019Advertising or not is a tactical choice
February 3, 2019When should we change Facebook ads creative?
February 2, 2019What makes a good Facebook ads campaign?
February 1, 2019Tackle the real problem, or desire
January 31, 2019Cross border advertising on Facebook
January 30, 2019What’s Facebook ads manual bid strategy?
January 29, 2019The story behind your ad
January 28, 2019Intention-based targeting
January 26, 2019Marketing is a responsibility
January 25, 2019The internet remembers
January 24, 2019Wrong target audience
January 22, 2019Turn your funnel upside down
January 21, 2019How should you charge for your work?
January 20, 2019Facebook lead generation ads stopped working
January 19, 2019How to hire a Facebook advertising strategist
January 18, 2019You’re going to do this for a long time
January 17, 2019They don’t need what you have to offer
January 16, 2019They don’t know what you know
January 15, 2019How do you advertise?
January 14, 2019Built remarkable products
January 13, 2019Find the real numbers
January 12, 2019About A/B split tests
January 11, 2019Should I still “boost” a Facebook post?
January 10, 2019Before you start advertising on Facebook…
January 9, 2019How much does a Facebook ad cost?
January 8, 2019Facebook ad drip
January 7, 2019The exclusion technique
January 6, 2019Staying focused isn’t easy
January 5, 2019Consistency wins the race
January 4, 2019How Facebook advertising works?
January 3, 2019Your next move matters
January 2, 2019We are lazy
January 1, 2019Pricing is marketing
December 31, 2018Cover all touch points
December 30, 2018Stop hiding
December 28, 2018Time to change
December 27, 2018One action at a time
December 25, 2018Why do you advertise?
December 24, 2018The macro-perspective
December 23, 2018Find your world, be the best of the world
December 22, 2018
Facebook Advertising / 12.01.2019
Find the real numbers
You should visit your Facebook ads manager to check on your campaign performance from time to time. Consider download the mobile app to do that on the go. However, while Facebook does give you a lot of metrics to tell you if your campaign is doing well, you should also keep an eye on the hidden numbers that matters....
Facebook Advertising / 11.01.2019
About A/B split tests
I started Facebook advertising in 2009, that makes it officially 10 years now. When it comes to the Facebook ads design that works, I must admit that I'm always wrong....
Everyone have clicked that damn "boost" button, and got burned. My take is this: if it is so useless, Facebook would have removed it already. If it is there, it is useful....
This post is to help you get started on Facebook advertising by clarifying a few key concepts....
Facebook Advertising / 08.01.2019
How much does a Facebook ad cost?
That's may not be the right question to ask because there's no one right answer that fits all scenarios. You should consider to ask, instead, how Facebook charges advertisers? Is it CPC, CPM?...
Facebook Advertising, Strategy / 07.01.2019
Facebook ad drip
Facebook ad drip is the same as email drip, where you plan a series of emails that send out in a pre-determined sequence. It helps educate your subscribers or customers about your products or services in a pace that is not overwhelming and properly guided....
Facebook Advertising / 06.01.2019
The exclusion technique
The really important Facebook advertising targeting technique you must learn is the exclusion technique. It is not who you plan to target that matters, it is about who you should exclusion at any point if the funnel....
Thoughts / 05.01.2019
Staying focused isn’t easy
People who know me during my early days would tell you that I have super short attention span. I get excited over an idea very fast, we build fast, and I walk away from one idea too soon....
Thoughts / 04.01.2019
Consistency wins the race
Keeping a consistent pace in the long run is the easiest and hardest thing to do. We are easily distracted, we are impatience, or maybe the thing you're doing is not the thing you are truly passionate about....