Because this is just not your week? :)...
Facebook Ads Campaign Learning Phase
March 3, 2020It’s too complicated
July 6, 2019The unknown unknown
May 1, 2019Change the rules
April 30, 2019Why is Facebook like this?
April 29, 2019The audience targeting trap
April 28, 2019It’s a trap
April 25, 2019What’s an ideal audience size?
April 24, 2019Subscribe to this
April 23, 2019Why Facebook?
April 21, 2019The end of exclusion technique?
April 19, 2019What do you wish to learn?
April 18, 2019Going back to the basic
April 17, 2019Embracing the dip
April 16, 2019Quantity VS Quality
April 15, 2019Who do you seek to serve?
April 14, 2019Staying focused is an art
April 13, 2019When should you start?
April 12, 2019Learn to be better
April 11, 2019Welcome to Tribeup Academy Online
April 10, 2019How much should I spend?
April 9, 2019Great marketers copy
April 8, 2019The best marketing
April 7, 2019What sells a product?
April 6, 2019Ask another question
April 5, 2019The best time to post
April 4, 2019The future of Facebook advertising
April 3, 2019How much should you spend on ads?
April 2, 2019Boost post is good
March 31, 2019Facebook ads not generating results?
March 29, 2019How to say no?
March 28, 2019How your customers move?
March 27, 2019You can’t reach everyone
March 26, 2019The right action matters
March 25, 2019The blind spot of detailed targeting
March 24, 2019The art of exclusion
March 23, 2019Design your actions
March 22, 2019The first goal is to reach
March 20, 2019Fortune favors the bold
March 17, 2019Lead your customers
March 16, 2019Why do you sell?
March 15, 2019How Facebook charges for Facebook ads?
March 14, 2019Are you using Facebook Live?
March 13, 2019Facebook news feed algorithm
March 12, 2019The fundamental of Facebook advertising
March 11, 2019Over-testing
March 10, 2019Duration is key
March 9, 2019Plan a series of actions
March 8, 2019Stop, then deliver
March 7, 2019Optimize your Facebook ads
March 4, 2019List building on Facebook
March 3, 2019Are you selling to the right person?
March 1, 2019Should I still grow page likes?
February 28, 2019Starting from scratch
February 27, 2019Beyond Facebook
February 26, 2019Ads are meant to repeat
February 25, 2019Using video in Facebook ads
February 24, 2019Why should you build a strategy?
February 23, 2019Frequency vs actions
February 22, 2019Drip your audience
February 21, 2019About breaking things
February 20, 2019Using Facebook Event to build a journey
February 19, 2019Planning a series of actions
February 18, 2019Who are your best customers?
February 17, 2019Facebook Private Advertising
February 16, 2019How Facebook advertising objectives work?
February 15, 2019Why is Facebook advertising powerful?
February 14, 2019Pick the right platform to advertise
February 13, 2019Why bother following the algorithm changes?
February 12, 2019Facebook ads campaign structure
February 11, 2019New Facebook advertising
February 10, 2019Help your customers achieve their true goals
February 9, 2019Consistency VS Persistency
February 8, 2019Are you in your right mind?
February 7, 2019The reason to learn
February 6, 2019The tipping point
February 5, 2019Is it possible?
February 4, 2019Advertising or not is a tactical choice
February 3, 2019When should we change Facebook ads creative?
February 2, 2019What makes a good Facebook ads campaign?
February 1, 2019Tackle the real problem, or desire
January 31, 2019Cross border advertising on Facebook
January 30, 2019What’s Facebook ads manual bid strategy?
January 29, 2019The story behind your ad
January 28, 2019Intention-based targeting
January 26, 2019Marketing is a responsibility
January 25, 2019The internet remembers
January 24, 2019Wrong target audience
January 22, 2019Turn your funnel upside down
January 21, 2019How should you charge for your work?
January 20, 2019Facebook lead generation ads stopped working
January 19, 2019How to hire a Facebook advertising strategist
January 18, 2019You’re going to do this for a long time
January 17, 2019They don’t need what you have to offer
January 16, 2019They don’t know what you know
January 15, 2019How do you advertise?
January 14, 2019Built remarkable products
January 13, 2019Find the real numbers
January 12, 2019About A/B split tests
January 11, 2019Should I still “boost” a Facebook post?
January 10, 2019Before you start advertising on Facebook…
January 9, 2019How much does a Facebook ad cost?
January 8, 2019Facebook ad drip
January 7, 2019The exclusion technique
January 6, 2019Staying focused isn’t easy
January 5, 2019Consistency wins the race
January 4, 2019How Facebook advertising works?
January 3, 2019Your next move matters
January 2, 2019We are lazy
January 1, 2019Pricing is marketing
December 31, 2018Cover all touch points
December 30, 2018Stop hiding
December 28, 2018Time to change
December 27, 2018One action at a time
December 25, 2018Why do you advertise?
December 24, 2018The macro-perspective
December 23, 2018Find your world, be the best of the world
December 22, 2018
Facebook Advertising / 22.01.2019
Wrong target audience
One of the misconception of Facebook advertisers have is about audience targeting. There's just too much obsession on this, and obsession usually leads to overdoing. I'm saying, you're probably doing Facebook advertising audience targeting wrong all the time....
Facebook Advertising, Strategy / 21.01.2019
Turn your funnel upside down
Here's how a normal advertiser would design her ads funnel: Run ads with free/discount/entry level product, X number of visitors will have Y number of conversion. She'll then try to upsell the customers with other products (usually more expensive) to increase the lifetime value. It's not working. Let's find out why....
Thoughts / 20.01.2019
How should you charge for your work?
That's the tricky part. What you think you are worth may not be what the client think you're worth. Both of you have different world view about the work you're doing, and the result you are potentially delivering....
It happens all the time. This post lists down few possible reasons and the potential solutions....
Someone asked me this question today and well, I'm just gonna make a list and the rest is your call....
Thoughts / 17.01.2019
You’re going to do this for a long time
You're probably 30 to 50 years old now, I guess. For the past 10-20 years you've tried several jobs or industries, some probably have experienced more than others, and you've picked the one you're doing right now....
This title can be interpreted from 2 angles - from the angle of those you're trying to market to, and from the angle of those who need your products/services....
Thoughts / 15.01.2019
They don’t know what you know
When I was planning for my first Facebook advertising class back in 2016, my biggest struggle was "what if this is not up to their expectations?"...
Facebook Advertising / 14.01.2019
How do you advertise?
We're not talking about the platform you choose, the objectives you use; though they're part of the question. We're talking about the discovery journey....