Because this is just not your week? :)...
Because this is just not your week? :)...
One of the misconception of Facebook advertisers have is about audience targeting. There's just too much obsession on this, and obsession usually leads to overdoing. I'm saying, you're probably doing Facebook advertising audience targeting wrong all the time....
Here's how a normal advertiser would design her ads funnel: Run ads with free/discount/entry level product, X number of visitors will have Y number of conversion. She'll then try to upsell the customers with other products (usually more expensive) to increase the lifetime value. It's not working. Let's find out why....
That's the tricky part. What you think you are worth may not be what the client think you're worth. Both of you have different world view about the work you're doing, and the result you are potentially delivering....
It happens all the time. This post lists down few possible reasons and the potential solutions....
Someone asked me this question today and well, I'm just gonna make a list and the rest is your call....
You're probably 30 to 50 years old now, I guess. For the past 10-20 years you've tried several jobs or industries, some probably have experienced more than others, and you've picked the one you're doing right now....
This title can be interpreted from 2 angles - from the angle of those you're trying to market to, and from the angle of those who need your products/services....
When I was planning for my first Facebook advertising class back in 2016, my biggest struggle was "what if this is not up to their expectations?"...
We're not talking about the platform you choose, the objectives you use; though they're part of the question. We're talking about the discovery journey....