First of all, let's understand why and when should we change Facebook ads creative....
Facebook Ads Campaign Learning Phase
March 3, 2020It’s too complicated
July 6, 2019The unknown unknown
May 1, 2019Change the rules
April 30, 2019Why is Facebook like this?
April 29, 2019The audience targeting trap
April 28, 2019It’s a trap
April 25, 2019What’s an ideal audience size?
April 24, 2019Subscribe to this
April 23, 2019Why Facebook?
April 21, 2019The end of exclusion technique?
April 19, 2019What do you wish to learn?
April 18, 2019Going back to the basic
April 17, 2019Embracing the dip
April 16, 2019Quantity VS Quality
April 15, 2019Who do you seek to serve?
April 14, 2019Staying focused is an art
April 13, 2019When should you start?
April 12, 2019Learn to be better
April 11, 2019Welcome to Tribeup Academy Online
April 10, 2019How much should I spend?
April 9, 2019Great marketers copy
April 8, 2019The best marketing
April 7, 2019What sells a product?
April 6, 2019Ask another question
April 5, 2019The best time to post
April 4, 2019The future of Facebook advertising
April 3, 2019How much should you spend on ads?
April 2, 2019Boost post is good
March 31, 2019Facebook ads not generating results?
March 29, 2019How to say no?
March 28, 2019How your customers move?
March 27, 2019You can’t reach everyone
March 26, 2019The right action matters
March 25, 2019The blind spot of detailed targeting
March 24, 2019The art of exclusion
March 23, 2019Design your actions
March 22, 2019The first goal is to reach
March 20, 2019Fortune favors the bold
March 17, 2019Lead your customers
March 16, 2019Why do you sell?
March 15, 2019How Facebook charges for Facebook ads?
March 14, 2019Are you using Facebook Live?
March 13, 2019Facebook news feed algorithm
March 12, 2019The fundamental of Facebook advertising
March 11, 2019Over-testing
March 10, 2019Duration is key
March 9, 2019Plan a series of actions
March 8, 2019Stop, then deliver
March 7, 2019Optimize your Facebook ads
March 4, 2019List building on Facebook
March 3, 2019Are you selling to the right person?
March 1, 2019Should I still grow page likes?
February 28, 2019Starting from scratch
February 27, 2019Beyond Facebook
February 26, 2019Ads are meant to repeat
February 25, 2019Using video in Facebook ads
February 24, 2019Why should you build a strategy?
February 23, 2019Frequency vs actions
February 22, 2019Drip your audience
February 21, 2019About breaking things
February 20, 2019Using Facebook Event to build a journey
February 19, 2019Planning a series of actions
February 18, 2019Who are your best customers?
February 17, 2019Facebook Private Advertising
February 16, 2019How Facebook advertising objectives work?
February 15, 2019Why is Facebook advertising powerful?
February 14, 2019Pick the right platform to advertise
February 13, 2019Why bother following the algorithm changes?
February 12, 2019Facebook ads campaign structure
February 11, 2019New Facebook advertising
February 10, 2019Help your customers achieve their true goals
February 9, 2019Consistency VS Persistency
February 8, 2019Are you in your right mind?
February 7, 2019The reason to learn
February 6, 2019The tipping point
February 5, 2019Is it possible?
February 4, 2019Advertising or not is a tactical choice
February 3, 2019When should we change Facebook ads creative?
February 2, 2019What makes a good Facebook ads campaign?
February 1, 2019Tackle the real problem, or desire
January 31, 2019Cross border advertising on Facebook
January 30, 2019What’s Facebook ads manual bid strategy?
January 29, 2019The story behind your ad
January 28, 2019Intention-based targeting
January 26, 2019Marketing is a responsibility
January 25, 2019The internet remembers
January 24, 2019Wrong target audience
January 22, 2019Turn your funnel upside down
January 21, 2019How should you charge for your work?
January 20, 2019Facebook lead generation ads stopped working
January 19, 2019How to hire a Facebook advertising strategist
January 18, 2019You’re going to do this for a long time
January 17, 2019They don’t need what you have to offer
January 16, 2019They don’t know what you know
January 15, 2019How do you advertise?
January 14, 2019Built remarkable products
January 13, 2019Find the real numbers
January 12, 2019About A/B split tests
January 11, 2019Should I still “boost” a Facebook post?
January 10, 2019Before you start advertising on Facebook…
January 9, 2019How much does a Facebook ad cost?
January 8, 2019Facebook ad drip
January 7, 2019The exclusion technique
January 6, 2019Staying focused isn’t easy
January 5, 2019Consistency wins the race
January 4, 2019How Facebook advertising works?
January 3, 2019Your next move matters
January 2, 2019We are lazy
January 1, 2019Pricing is marketing
December 31, 2018Cover all touch points
December 30, 2018Stop hiding
December 28, 2018Time to change
December 27, 2018One action at a time
December 25, 2018Why do you advertise?
December 24, 2018The macro-perspective
December 23, 2018Find your world, be the best of the world
December 22, 2018
It starts with the right objective, which is the action you're trying to get. If you're trying to get clicks to the landing page, choosing the engagement objective is wrong....
Thoughts / 31.01.2019
Tackle the real problem, or desire
I think that's the real talent of a marketer - to see beyond and reach to the real problem that client's seeking to solve, or the real desire she is looking to fulfil....
Facebook Advertising, Thoughts / 30.01.2019
Cross border advertising on Facebook
One of the tech startups I built burnt about RM500,000 within 11 months, about half of it went into advertising. I made a mistake to tackle 3 markets at one go....
First of all, Facebook charges you by CPM (cost per 1000 impressions). The cost per result (click, lead, conversion, etc) are averaged costs, you don't get the set CPC bidding for Facebook ads campaigns....
Facebook Advertising / 28.01.2019
The story behind your ad
A photo from a momentous event, say the ground breaking ceremony by the minister, means nothing to the audience. The building that marks the biggest milestone for your business that never been done by anyone before in the country, means nothing to the audience....
If your advertising strategy is to build awareness - whether to reach the maximum number of a set of well-defined cold audience, or building a consistent and persistent brand presence among your warm audiences, this is the best Facebook advertising objective....
Facebook Advertising / 26.01.2019
Intention-based targeting
Interest-based targeting is correct, except to people who have no intention to purchase. For example, somebody who have bought her first apartment, no matter how many times she sees your ad she won't respond. She has no intention to buy another one. Period....
Thoughts / 25.01.2019
Marketing is a responsibility
Marketing is a responsibility. Be a responsible marketer....
Thoughts / 24.01.2019
The internet remembers
The internet remembers....