08 Apr Great marketers copy
Copying is inevitable, as there’s almost nothing original left in the world right now. But there’s art in copying.
Either you’re starting out, or you’re aiming to reach greater height in your business, you should have someone that you want to beat. Or it could be a business that you’re retrying to mimic, to copy. For the record, copying is fine but the right way to copy is something not everyone knows how.
It’s like a recipe. Knowing all the ingredients required is useless if you’re not sure of the weightage of each. Knowing how much of each ingredients to be used isn’t enough if you don’t know the steps, which one to go in first, any of the ingredients require special treatment before it can be used?
Essentially everyone can copy everyone, but you need to look at which area you should pay more attention, and what are the steps.