Fortune favors the bold

Indeed. I believe I’m not the most innovative Facebook advertising strategist, but I’m sure I’m one of the most adventurous ones among my peers.

You need to test to find out how one feature works, or to understand why it doesn’t work. Whichever works.

The best part about Facebook advertising is there are endless combinations to test. Audience setting A vs B, placement selection A or B, who bunch of new features, new metrics, so much to test. But most advertisers stop at anything they’re not familiar with. That stops you from further exploring what works, or what doesn’t.

Even the most seasoned Facebook advertiser learned something new in our Facebook Advertising Master Class, because I just happened to have tested a bit more features than him.