Find the real numbers

You should visit your Facebook ads manager to check on your campaign performance from time to time. Consider download the mobile app to do that on the go.

However, while Facebook does give you a lot of metrics to tell you if your campaign is doing well, you should also keep an eye on the hidden numbers that matters.

You might have good clicks coming in to your landing page, but do you know:

  • What’s the bounce rate like?
  • What’s the change in pages/time per visit compare to the earlier period?
  • What’s happening in the Behaviour Flow?
  • Which pages do they go after the landing page?
  • Percentage of through traffic to the next milestones?


The list goes on and varies for different industry. You should keep a set of numbers to keep an eye on.