20 Apr Facebook marketing VS Facebook advertising
It is important to understand the difference between Facebook marketing and Facebook advertising.
Simply put, Facebook advertising is part of Facebook marketing. However, without Facebook advertising, most of your Facebook marketing efforts won’t work.
First of all, organic reach is super low, at around 1-5% on average. That means if you have 1,000 followers on your Facebook page, you’re reaching 10-50 of them if you don’t spend on ads.
Secondly, is many brands sort of forgotten one very important fundamental of marketing, which is to be able to constantly reach new audiences, and introduce them into the funnel. This definitely requires money because normal Facebook marketing activities just won’t bring you fresh audiences.