Facebook ads not generating results?

My questions will be, what is your KPI? Which action are you looking to generate? What is your “results”?

One thing you must be very clear about Facebook advertising, is about the action you’re looking to generate, one step at a time. Same as other advertising formats, Facebook advertisement works on repetition and frequency. You just have to appear multiple times to build the trust and drive conversion/

Put it this way, your first ad targeting strangers should be to drive website visits, not sales. Followed by next advertisement to focus on conversion, maybe. You need to build a journey.

Facebook advertising is not as straight forward as you think, learn how to do it right.