11 Feb Facebook ads campaign structure
One must get this structure right before you can excel in Facebook advertising.
Facebook ads campaign structure consists of 3 main parts – campaign, ad set and ad unit. While 3 of them carries different elements, they work as one unit.
Many would turn to ad creative first when a Facebook ads campaign stops working, hoping that changing visual might save the campaign. I disagree.
If that still doesn’t solve the problem, then only we turn to the ad unit to test the ad creatives. However in most of the ad accounts we examine in our 1-on-1 coaching sessions, many advertisers actually uses the wrong objective.
If you’re using engagement objective but measuring your success by the number of landing page, how can it possibly work?