There are 3 main types of audiences on Facebook advertising - core audience, custom audience and lookalike audience. Do you understand the differences between them? Which one should you be focusing on?...
Facebook Advertising, Thoughts / 17.03.2019
Fortune favors the bold
Indeed. I believe I'm not the most innovative Facebook advertising strategist, but I'm sure I'm one of the most adventurous ones among my peers....
Entrepreneurship, Thoughts / 15.03.2019
Why do you sell?
I'm not asking what are you selling, but why are you selling it?...
Thoughts / 26.02.2019
Beyond Facebook
Let's face this, no matter how effective it is, Facebook isn't suitable for every businesses. ...
Thoughts / 20.02.2019
About breaking things
I think we need to keep breaking things to build more....
Facebook Advertising, Thoughts / 13.02.2019
Pick the right platform to advertise
Facebook isn't the only platform for digital advertising. For some businesses, Facebook is just not the right platform to advertise, at least to get intention-based fresh audience....
Facebook Advertising, Thoughts / 10.02.2019
New Facebook advertising
Are you ready for new Facebook advertising?...
A friend shared a quote on Facebook that goes like this, "work itself isn't the main energy drainer, but the people you deal with at work. The most tiring part of work isn't work itself, but the process to stay positive throughout the process."...
Thoughts / 07.02.2019
Are you in your right mind?
Facebook advertising has grew into a serious profession that requires constant learning and experience to excel. Do the right decision, pick the certified ones to learn from, or to work with....
Thoughts / 06.02.2019
The reason to learn
You are here to level up....