Customers are clueless, customers are busy, customers are spoilt with choices, customers are lazy. It is your responsibility to lead them, to take the actions that you want them to....
Simple rule-of-thumb - almost no one will buy from you the first time they see your ad. Don't rush, plan a series of actions instead....
The first thing you should consider when it comes to Facebook ads creative, is the thumb-stopping factor....
Audience qualifiers really works for 2 things: to find the intended audience, and the unintended ones....
List building and sell them stuffs is one of the longest standing digital marketing methodology. It still work, here's how you can do it with Facebook....
I'm writing this article as a cornerstone article for this blog....
The person who is looking for Facebook advertising class may not be attending herself. She was just being assigned to look for one by the boss, who isn't going attend neither....
Building a new brand is exciting and scary at the same time. When it comes to digital presence, I believe I've got some suggestions to offer....
We've been talking about audience qualifiers to move them to the middle-of-funnel campaigns, or warm audience in our terms. Video is a very important audience qualifier....
A Facebook advertising strategy guides the overall campaign from 3 main perspectives - the campaign journey design, the budget allocation, and the KPI tracking....
