Facebook ad drip is the same as email drip, where you plan a series of emails that send out in a pre-determined sequence. It helps educate your subscribers or customers about your products or services in a pace that is not overwhelming and properly guided....
Your marketing campaign is half baked if you do not have plan for what's next, which is to build trust, right on top of the attention you've earned....
The first rule of thumb is to work on the intention, then the frequency. I'd suggest that first layer of ads should work as a filter to disqualify non-potential ones, work on your qualifying mechanism and drive frequency to build trust towards your brand....
Cover all touch points is important to ensure your create an interesting product discovery journey for your potential customers....
Marketing is about discovery, connecting the unique experience you're offering to the people seeking to experience it. Curiosity is a strong drive to discovery. Strong affiliation create curiosity among the audience you seek to serve. It creates the spark, all you need next are ideas and techniques to help it spread....
