Facebook Advertising, Strategy / 21.01.2019

Here's how a normal advertiser would design her ads funnel: Run ads with free/discount/entry level product, X number of visitors will have Y number of conversion. She'll then try to upsell the customers with other products (usually more expensive) to increase the lifetime value. It's not working. Let's find out why....

Facebook Advertising / 12.01.2019

You should visit your Facebook ads manager to check on your campaign performance from time to time. Consider download the mobile app to do that on the go. However, while Facebook does give you a lot of metrics to tell you if your campaign is doing well, you should also keep an eye on the hidden numbers that matters....