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Facebook Advertising / 03.03.2020

Facebook Ads Campaign Learning Phase

A new campaign (ad set) will have to go through a learning phase, which takes 50 results within 7 days to complete. Any change in your campaign might trigger the learning again....

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Facebook Advertising / 01.05.2019

The unknown unknown

One of the main reason that people can't get good result with Facebook advertising, is misunderstanding....

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Facebook Advertising / 28.04.2019

The audience targeting trap

We often get carried away by the ability to retarget, and forgot when to let go....

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Facebook Advertising / 27.04.2019

Why is Facebook controlling our news feed?

It's Sunday, let's talk about something not so technical. You know that your Facebook news feed is not a real time feed, it is curated. Ever wonder why?...

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Facebook Advertising / 26.04.2019

Types of Facebook advertising target audiences

Essentially there are 3 types of audiences on Facebook advertising. But what really matter is, what's your audience targeting strategy....

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Facebook Advertising / 25.04.2019

It’s a trap

In fact a lot of Facebook advertising targeting settings are traps. Let's talk about one of them....

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Facebook Advertising / 24.04.2019

What’s an ideal audience size?

That's one question being asked almost every time I meet a new prospect, or during every one of my Facebook advertising classes. What do you think?...

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Facebook Advertising / 22.04.2019

Facebook advertising is similar to conventional advertising

If you're from conventional advertising background, it is very easy to understand Facebook advertising....

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Facebook Advertising / 21.04.2019

Why Facebook?

I'm not sure if this article will become obsolete in a year or two, but for now, Facebook is the most important digital advertising platform....

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Facebook Advertising / 20.04.2019

Facebook marketing VS Facebook advertising

Simply put, Facebook advertising is part of Facebook marketing. However, without Facebook advertising, most of your Facebook marketing efforts won't work....

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