There are 3 main types of audiences on Facebook advertising - core audience, custom audience and lookalike audience. Do you understand the differences between them? Which one should you be focusing on?...
I always like to relate Facebook advertising to conventional advertising. They are basically the same, only different in the medium. They are both push advertising....
Facebook Advertising, Thoughts / 17.03.2019
Fortune favors the bold
Indeed. I believe I'm not the most innovative Facebook advertising strategist, but I'm sure I'm one of the most adventurous ones among my peers....
Facebook Advertising, Strategy / 16.03.2019
Lead your customers
Customers are clueless, customers are busy, customers are spoilt with choices, customers are lazy. It is your responsibility to lead them, to take the actions that you want them to....
Facebook Advertising / 12.03.2019
Facebook news feed algorithm
Is not something you can control, so stop bothering about it....
I always like to compare Facebook advertising to Google Search Engine marketing as push and pull types of digital advertising forms....
Facebook Advertising / 10.03.2019
Over-testing
AB split testing is important for Facebook advertising, however we must know when to stop, and what to focus on....
Facebook Advertising / 09.03.2019
Duration is key
How long do you set your custom audience retargeting period? Hint: maximum 180 days for Pixel, 365 days for Page....
Facebook Advertising, Strategy / 08.03.2019
Plan a series of actions
Simple rule-of-thumb - almost no one will buy from you the first time they see your ad. Don't rush, plan a series of actions instead....
Facebook Advertising, Strategy / 07.03.2019
Stop, then deliver
The first thing you should consider when it comes to Facebook ads creative, is the thumb-stopping factor....