Facebook Advertising / 01.05.2019
The unknown unknown
One of the main reason that people can't get good result with Facebook advertising, is misunderstanding....
Facebook Advertising / 28.04.2019
The audience targeting trap
We often get carried away by the ability to retarget, and forgot when to let go....
It's Sunday, let's talk about something not so technical. You know that your Facebook news feed is not a real time feed, it is curated. Ever wonder why?...
Essentially there are 3 types of audiences on Facebook advertising. But what really matter is, what's your audience targeting strategy....
Facebook Advertising / 25.04.2019
It’s a trap
In fact a lot of Facebook advertising targeting settings are traps. Let's talk about one of them....
Facebook Advertising / 24.04.2019
What’s an ideal audience size?
That's one question being asked almost every time I meet a new prospect, or during every one of my Facebook advertising classes. What do you think?...
If you're from conventional advertising background, it is very easy to understand Facebook advertising....
Facebook Advertising / 21.04.2019
Why Facebook?
I'm not sure if this article will become obsolete in a year or two, but for now, Facebook is the most important digital advertising platform....
Simply put, Facebook advertising is part of Facebook marketing. However, without Facebook advertising, most of your Facebook marketing efforts won't work....
Facebook Advertising / 19.04.2019
The end of exclusion technique?
Facebook announced more removal of detailed targeting options, aimed to reduce discrimination in ad targeting....