Someone asked me this question today and well, I'm just gonna make a list and the rest is your call....

This title can be interpreted from 2 angles - from the angle of those you're trying to market to, and from the angle of those who need your products/services....

We're not talking about the platform you choose, the objectives you use; though they're part of the question. We're talking about the discovery journey....

You should visit your Facebook ads manager to check on your campaign performance from time to time. Consider download the mobile app to do that on the go. However, while Facebook does give you a lot of metrics to tell you if your campaign is doing well, you should also keep an eye on the hidden numbers that matters....

I started Facebook advertising in 2009, that makes it officially 10 years now. When it comes to the Facebook ads design that works, I must admit that I'm always wrong....

Everyone have clicked that damn "boost" button, and got burned. My take is this: if it is so useless, Facebook would have removed it already. If it is there, it is useful....

This post is to help you get started on Facebook advertising by clarifying a few key concepts....

That's may not be the right question to ask because there's no one right answer that fits all scenarios. You should consider to ask, instead, how Facebook charges advertisers? Is it CPC, CPM?...

The really important Facebook advertising targeting technique you must learn is the exclusion technique. It is not who you plan to target that matters, it is about who you should exclusion at any point if the funnel....