26 Feb Beyond Facebook

Let’s face this, no matter how effective it is, Facebook isn’t suitable for every businesses.

A college can use Facebook to drive interest or even leads, however the closure happens offline with more background work.

A Facebook advertising agency should not use Facebook as the top-of-funnel or cold audience channel, because when a business is looking for one, they don’t turn to Facebook, but they Google instead. However, retargeting on Facebook gives it more opportunities to tell a story.

A clothing brand may thrive with a strong email database, a collectable toy seller may find old school SMS blast more useful.

What’s your best way to sell? This question goes beyond the channels.