26 Feb Beyond Facebook
Let’s face this, no matter how effective it is, Facebook isn’t suitable for every businesses.
A college can use Facebook to drive interest or even leads, however the closure happens offline with more background work.
A Facebook advertising agency should not use Facebook as the top-of-funnel or cold audience channel, because when a business is looking for one, they don’t turn to Facebook, but they Google instead. However, retargeting on Facebook gives it more opportunities to tell a story.
A clothing brand may thrive with a strong email database, a collectable toy seller may find old school SMS blast more useful.
What’s your best way to sell? This question goes beyond the channels.