09 Jan Before you start advertising on Facebook…
Posted at 16:57h
in Facebook Advertising
This post is to help you get started on Facebook advertising by clarifying a few key concepts:
- Facebook advertising is push advertising
- No matter how well you do your audience targeting, your audience are usually not ready to buy
- Action matters – that starts from selecting the right objective
- Plan a series of action for your campaign
- Build your ads for mobile first, make sure you can read the text in the image
- Work on the thumb-stopping factor of your ads
- Read the ad policy, don’t mess with Facebook
The Facebook Advertising Master Class starts in about a week, I hope to see you there.