Before you start advertising on Facebook…

This post is to help you get started on Facebook advertising by clarifying a few key concepts:

  • Facebook advertising is push advertising
  • No matter how well you do your audience targeting, your audience are usually not ready to buy
  • Action matters – that starts from selecting the right objective
  • Plan a series of action for your campaign
  • Build your ads for mobile first, make sure you can read the text in the image
  • Work on the thumb-stopping factor of your ads
  • Read the ad policy, don’t mess with Facebook


The Facebook Advertising Master Class starts in about a week, I hope to see you there.