Facebook Advertising, Strategy / 03.03.2019
List building on Facebook
List building and sell them stuffs is one of the longest standing digital marketing methodology. It still work, here's how you can do it with Facebook....
Facebook Advertising, Strategy / 02.03.2019
Intent based advertising strategy
I'm writing this article as a cornerstone article for this blog....
Strategy / 01.03.2019
Are you selling to the right person?
The person who is looking for Facebook advertising class may not be attending herself. She was just being assigned to look for one by the boss, who isn't going attend neither....
Facebook Advertising / 28.02.2019
Should I still grow page likes?
Of course. But grow quality likes instead....
Entrepreneurship, Strategy / 27.02.2019
Starting from scratch
Building a new brand is exciting and scary at the same time. When it comes to digital presence, I believe I've got some suggestions to offer....
Thoughts / 26.02.2019
Beyond Facebook
Let's face this, no matter how effective it is, Facebook isn't suitable for every businesses. ...
Facebook Advertising / 25.02.2019
Ads are meant to repeat
Now this is one of the biggest misconception businesses have about Facebook advertising. They thought that Facebook ads are like posts, the more you post the higher chance you'll get your audience to act....
Facebook Advertising, Strategy / 24.02.2019
Using video in Facebook ads
We've been talking about audience qualifiers to move them to the middle-of-funnel campaigns, or warm audience in our terms. Video is a very important audience qualifier....
Facebook Advertising, Strategy / 23.02.2019
Why should you build a strategy?
A Facebook advertising strategy guides the overall campaign from 3 main perspectives - the campaign journey design, the budget allocation, and the KPI tracking....
Facebook Advertising, Strategy / 22.02.2019
Frequency vs actions
There are basically 3 types of Facebook advertising campaigns based on my observation: action-based campaign, awareness-based campaign, and a hybrid one....