Uncategorized / 13.03.2019
Are you using Facebook Live?
I was resistant to this one, however after started doing it for awhile it's kinda fun. And it is damn effective. Let me explain....
Facebook Advertising / 12.03.2019
Facebook news feed algorithm
Is not something you can control, so stop bothering about it....
I always like to compare Facebook advertising to Google Search Engine marketing as push and pull types of digital advertising forms....
Facebook Advertising / 10.03.2019
Over-testing
AB split testing is important for Facebook advertising, however we must know when to stop, and what to focus on....
Facebook Advertising / 09.03.2019
Duration is key
How long do you set your custom audience retargeting period? Hint: maximum 180 days for Pixel, 365 days for Page....
Facebook Advertising, Strategy / 08.03.2019
Plan a series of actions
Simple rule-of-thumb - almost no one will buy from you the first time they see your ad. Don't rush, plan a series of actions instead....
Facebook Advertising, Strategy / 07.03.2019
Stop, then deliver
The first thing you should consider when it comes to Facebook ads creative, is the thumb-stopping factor....
You're probably getting into the wrong direction altogether, if you didn't choose the right Facebook advertising objective....
Facebook Advertising, Strategy / 05.03.2019
Find the right audience qualifiers
Audience qualifiers really works for 2 things: to find the intended audience, and the unintended ones....
Facebook Advertising / 04.03.2019
Optimize your Facebook ads
95% of the people who attended our Facebook Advertising Master Class do NOT do this. You should....