Facebook Advertising / 24.03.2019
The blind spot of detailed targeting
Detailed targeting in Facebook ads manager is addictive, the more we drill into it the more we got carried away. Don't....
Facebook Advertising / 23.03.2019
The art of exclusion
Often the key to a successful campaign is not what you have added into the targeting setting, but what have you excluded....
Facebook Advertising / 22.03.2019
Design your actions
In the past few days we've been talking about the 3 main goals of Facebook advertising, read back if you missed them. Today we'll discuss about action....
I believe you're familiar with the double blue tick indicator in WhatsApp. That means someone was delivered the message, and read. How do we achieve this on Facebook advertising?...
Facebook Advertising / 20.03.2019
The first goal is to reach
There are 3 main goals when it comes to Facebook advertising, or any form of advertising. The first one is to reach....
There are 3 main types of audiences on Facebook advertising - core audience, custom audience and lookalike audience. Do you understand the differences between them? Which one should you be focusing on?...
I always like to relate Facebook advertising to conventional advertising. They are basically the same, only different in the medium. They are both push advertising....
Facebook Advertising, Thoughts / 17.03.2019
Fortune favors the bold
Indeed. I believe I'm not the most innovative Facebook advertising strategist, but I'm sure I'm one of the most adventurous ones among my peers....
Facebook Advertising, Strategy / 16.03.2019
Lead your customers
Customers are clueless, customers are busy, customers are spoilt with choices, customers are lazy. It is your responsibility to lead them, to take the actions that you want them to....
Entrepreneurship, Thoughts / 15.03.2019
Why do you sell?
I'm not asking what are you selling, but why are you selling it?...