Thoughts / 02.04.2019
How much should you spend on ads?
If you're making RM10 from every RM1 spent, you should just borrow or whatever to spend as much as you can until the equation stops working and turns negative....
Would you let an undergraduate handle your sickness? Would you leave your car repair to a protege?...
Facebook Advertising / 31.03.2019
Boost post is good
Boosted post works, if you know how to use it right....
What is Facebook Blueprint Certified Professional? I got this question sometimes, not frequent enough thou....
Facebook Advertising / 29.03.2019
Facebook ads not generating results?
My questions will be, what is your KPI? Which action are you looking to generate? What is your "results"?...
Entrepreneurship, Thoughts / 28.03.2019
How to say no?
Our inner voice always pushes us to go for it when opportunity knocks on our door, you should. However, how do you know if it is really an opportunity?...
Facebook Advertising / 27.03.2019
How your customers move?
This is an important question. Without understanding the entire journey from discovery to purchase decision, it is difficult to build an effective campaign....
Facebook Advertising / 26.03.2019
You can’t reach everyone
If your average CPM is RM10, you'll have to spend RM250,000 to reach every Facebook user in Malaysia, ONCE....
Facebook Advertising / 25.03.2019
The right action matters
Selecting a Facebook advertising objective is to select the action that you wish to garner from your audiences....
Facebook Advertising / 24.03.2019
The blind spot of detailed targeting
Detailed targeting in Facebook ads manager is addictive, the more we drill into it the more we got carried away. Don't....