Strategy / 01.01.2019

The first rule of thumb is to work on the intention, then the frequency. I'd suggest that first layer of ads should work as a filter to disqualify non-potential ones, work on your qualifying mechanism and drive frequency to build trust towards your brand....

Idea, Strategy / 29.12.2018

Marketing is about discovery, connecting the unique experience you're offering to the people seeking to experience it. Curiosity is a strong drive to discovery. Strong affiliation create curiosity among the audience you seek to serve. It creates the spark, all you need next are ideas and techniques to help it spread....

Facebook Advertising / 27.12.2018

It's inevitable that when a method is not working, we should just change to another. However when it comes to Facebook advertising, I notice there's a tenancy of refusal to change among some advertisers. "It used to work, why is it not working anymore?"...