Facebook Advertising / 03.01.2019
How Facebook advertising works?
Advertising itself never changed much, only the medium, and a bit of paradigm shift in terms of mechanisms and jargons....
Strategy, Thoughts / 02.01.2019
Your next move matters
Your marketing campaign is half baked if you do not have plan for what's next, which is to build trust, right on top of the attention you've earned....
Strategy / 01.01.2019
We are lazy
The first rule of thumb is to work on the intention, then the frequency. I'd suggest that first layer of ads should work as a filter to disqualify non-potential ones, work on your qualifying mechanism and drive frequency to build trust towards your brand....
Thoughts / 31.12.2018
Pricing is marketing
2 scenarios base on true stories. I'll just leave them here for your considerations....
Strategy / 30.12.2018
Cover all touch points
Cover all touch points is important to ensure your create an interesting product discovery journey for your potential customers....
Idea, Strategy / 29.12.2018
The power of affiliation
Marketing is about discovery, connecting the unique experience you're offering to the people seeking to experience it. Curiosity is a strong drive to discovery. Strong affiliation create curiosity among the audience you seek to serve. It creates the spark, all you need next are ideas and techniques to help it spread....
Thoughts / 28.12.2018
Stop hiding
Your fans (or haters) still talk about you anyway even if you're not online, so why not be there and give them an official avenue to communicate?...
Facebook Advertising / 27.12.2018
Time to change
It's inevitable that when a method is not working, we should just change to another. However when it comes to Facebook advertising, I notice there's a tenancy of refusal to change among some advertisers. "It used to work, why is it not working anymore?"...
Idea, Thoughts / 26.12.2018
Innovate, improvise
I used to be obsessed about "originality". A startup, an idea, a campaign. And for every "new idea" I discovered I spent countless hours trying to prove its "originality"....
Facebook Advertising / 25.12.2018
One action at a time
Think about this: when was the last time you make a purchase decision the first time you see an ad from a new brand or product?...