Facebook Advertising / 22.01.2019

One of the misconception of Facebook advertisers have is about audience targeting. There's just too much obsession on this, and obsession usually leads to overdoing. I'm saying, you're probably doing Facebook advertising audience targeting wrong all the time....

Facebook Advertising, Strategy / 21.01.2019

Here's how a normal advertiser would design her ads funnel: Run ads with free/discount/entry level product, X number of visitors will have Y number of conversion. She'll then try to upsell the customers with other products (usually more expensive) to increase the lifetime value. It's not working. Let's find out why....