It starts with the right objective, which is the action you're trying to get. If you're trying to get clicks to the landing page, choosing the engagement objective is wrong....
Thoughts / 31.01.2019
Tackle the real problem, or desire
I think that's the real talent of a marketer - to see beyond and reach to the real problem that client's seeking to solve, or the real desire she is looking to fulfil....
Facebook Advertising, Thoughts / 30.01.2019
Cross border advertising on Facebook
One of the tech startups I built burnt about RM500,000 within 11 months, about half of it went into advertising. I made a mistake to tackle 3 markets at one go....
First of all, Facebook charges you by CPM (cost per 1000 impressions). The cost per result (click, lead, conversion, etc) are averaged costs, you don't get the set CPC bidding for Facebook ads campaigns....
Facebook Advertising / 28.01.2019
The story behind your ad
A photo from a momentous event, say the ground breaking ceremony by the minister, means nothing to the audience. The building that marks the biggest milestone for your business that never been done by anyone before in the country, means nothing to the audience....
If your advertising strategy is to build awareness - whether to reach the maximum number of a set of well-defined cold audience, or building a consistent and persistent brand presence among your warm audiences, this is the best Facebook advertising objective....
Facebook Advertising / 26.01.2019
Intention-based targeting
Interest-based targeting is correct, except to people who have no intention to purchase. For example, somebody who have bought her first apartment, no matter how many times she sees your ad she won't respond. She has no intention to buy another one. Period....
Thoughts / 25.01.2019
Marketing is a responsibility
Marketing is a responsibility. Be a responsible marketer....
Thoughts / 24.01.2019
The internet remembers
The internet remembers....
Because this is just not your week? :)...