First of all, let's understand why and when should we change Facebook ads creative....

It starts with the right objective, which is the action you're trying to get. If you're trying to get clicks to the landing page, choosing the engagement objective is wrong....

First of all, Facebook charges you by CPM (cost per 1000 impressions). The cost per result (click, lead, conversion, etc) are averaged costs, you don't get the set CPC bidding for Facebook ads campaigns....

A photo from a momentous event, say the ground breaking ceremony by the minister, means nothing to the audience. The building that marks the biggest milestone for your business that never been done by anyone before in the country, means nothing to the audience....

If your advertising strategy is to build awareness - whether to reach the maximum number of a set of well-defined cold audience, or building a consistent and persistent brand presence among your warm audiences, this is the best Facebook advertising objective....

Interest-based targeting is correct, except to people who have no intention to purchase. For example, somebody who have bought her first apartment, no matter how many times she sees your ad she won't respond. She has no intention to buy another one. Period....