Are you in your right mind?

You will never hire a college student to design your RM200K billboard.

You will definitely not get an uncredited amateur to film your TVC ad.

You will definitely look for the best surgeon to handle your operation.

All the above are the decisions you’ll make in your right mind, because you know that your money, reputation, and life are at stake. You choose the accredited, trusted ones.

But why would you hand your Facebook advertising budget to a fresh graduate without any experience at all in the field? Being active on Facebook doesn’t mean that you know how to do the marketing and advertising right. You can use definitely film a video with your iPhone, but dare you use it for you TVC ad?

Facebook advertising has grew into a serious profession that requires constant learning and experience to excel. Do the right decision, pick the certified ones to learn from, or to work with.