Someone asked me this question today and well, I'm just gonna make a list and the rest is your call....
How to hire a Facebook advertising strategist
January 18, 2019You’re going to do this for a long time
January 17, 2019They don’t need what you have to offer
January 16, 2019They don’t know what you know
January 15, 2019How do you advertise?
January 14, 2019Built remarkable products
January 13, 2019Find the real numbers
January 12, 2019About A/B split tests
January 11, 2019Should I still “boost” a Facebook post?
January 10, 2019Before you start advertising on Facebook…
January 9, 2019How much does a Facebook ad cost?
January 8, 2019Facebook ad drip
January 7, 2019The exclusion technique
January 6, 2019Staying focused isn’t easy
January 5, 2019Consistency wins the race
January 4, 2019How Facebook advertising works?
January 3, 2019Your next move matters
January 2, 2019We are lazy
January 1, 2019Pricing is marketing
December 31, 2018Cover all touch points
December 30, 2018Stop hiding
December 28, 2018Time to change
December 27, 2018One action at a time
December 25, 2018Why do you advertise?
December 24, 2018The macro-perspective
December 23, 2018Find your world, be the best of the world
December 22, 2018
Thoughts / 17.01.2019
You’re going to do this for a long time
You're probably 30 to 50 years old now, I guess. For the past 10-20 years you've tried several jobs or industries, some probably have experienced more than others, and you've picked the one you're doing right now....
This title can be interpreted from 2 angles - from the angle of those you're trying to market to, and from the angle of those who need your products/services....
Thoughts / 15.01.2019
They don’t know what you know
When I was planning for my first Facebook advertising class back in 2016, my biggest struggle was "what if this is not up to their expectations?"...
Facebook Advertising / 14.01.2019
How do you advertise?
We're not talking about the platform you choose, the objectives you use; though they're part of the question. We're talking about the discovery journey....
Thoughts / 13.01.2019
Built remarkable products
It is probably the only way to survive in the market of this era....
Facebook Advertising / 12.01.2019
Find the real numbers
You should visit your Facebook ads manager to check on your campaign performance from time to time. Consider download the mobile app to do that on the go. However, while Facebook does give you a lot of metrics to tell you if your campaign is doing well, you should also keep an eye on the hidden numbers that matters....
Facebook Advertising / 11.01.2019
About A/B split tests
I started Facebook advertising in 2009, that makes it officially 10 years now. When it comes to the Facebook ads design that works, I must admit that I'm always wrong....
Everyone have clicked that damn "boost" button, and got burned. My take is this: if it is so useless, Facebook would have removed it already. If it is there, it is useful....
This post is to help you get started on Facebook advertising by clarifying a few key concepts....