There are 3 main types of audiences on Facebook advertising - core audience, custom audience and lookalike audience. Do you understand the differences between them? Which one should you be focusing on?...
Fortune favors the bold
March 17, 2019Lead your customers
March 16, 2019Why do you sell?
March 15, 2019How Facebook charges for Facebook ads?
March 14, 2019Are you using Facebook Live?
March 13, 2019Facebook news feed algorithm
March 12, 2019The fundamental of Facebook advertising
March 11, 2019Over-testing
March 10, 2019Duration is key
March 9, 2019Plan a series of actions
March 8, 2019Stop, then deliver
March 7, 2019Optimize your Facebook ads
March 4, 2019List building on Facebook
March 3, 2019Are you selling to the right person?
March 1, 2019Should I still grow page likes?
February 28, 2019Starting from scratch
February 27, 2019Beyond Facebook
February 26, 2019Ads are meant to repeat
February 25, 2019Using video in Facebook ads
February 24, 2019Why should you build a strategy?
February 23, 2019Frequency vs actions
February 22, 2019Drip your audience
February 21, 2019About breaking things
February 20, 2019Using Facebook Event to build a journey
February 19, 2019Planning a series of actions
February 18, 2019Who are your best customers?
February 17, 2019Facebook Private Advertising
February 16, 2019How Facebook advertising objectives work?
February 15, 2019Why is Facebook advertising powerful?
February 14, 2019Pick the right platform to advertise
February 13, 2019Why bother following the algorithm changes?
February 12, 2019Facebook ads campaign structure
February 11, 2019New Facebook advertising
February 10, 2019Help your customers achieve their true goals
February 9, 2019Consistency VS Persistency
February 8, 2019Are you in your right mind?
February 7, 2019The reason to learn
February 6, 2019The tipping point
February 5, 2019Is it possible?
February 4, 2019Advertising or not is a tactical choice
February 3, 2019When should we change Facebook ads creative?
February 2, 2019What makes a good Facebook ads campaign?
February 1, 2019Tackle the real problem, or desire
January 31, 2019Cross border advertising on Facebook
January 30, 2019What’s Facebook ads manual bid strategy?
January 29, 2019The story behind your ad
January 28, 2019Intention-based targeting
January 26, 2019Marketing is a responsibility
January 25, 2019The internet remembers
January 24, 2019Wrong target audience
January 22, 2019Turn your funnel upside down
January 21, 2019How should you charge for your work?
January 20, 2019Facebook lead generation ads stopped working
January 19, 2019How to hire a Facebook advertising strategist
January 18, 2019You’re going to do this for a long time
January 17, 2019They don’t need what you have to offer
January 16, 2019They don’t know what you know
January 15, 2019How do you advertise?
January 14, 2019Built remarkable products
January 13, 2019Find the real numbers
January 12, 2019About A/B split tests
January 11, 2019Should I still “boost” a Facebook post?
January 10, 2019Before you start advertising on Facebook…
January 9, 2019How much does a Facebook ad cost?
January 8, 2019Facebook ad drip
January 7, 2019The exclusion technique
January 6, 2019Staying focused isn’t easy
January 5, 2019Consistency wins the race
January 4, 2019How Facebook advertising works?
January 3, 2019Your next move matters
January 2, 2019We are lazy
January 1, 2019Pricing is marketing
December 31, 2018Cover all touch points
December 30, 2018Stop hiding
December 28, 2018Time to change
December 27, 2018One action at a time
December 25, 2018Why do you advertise?
December 24, 2018The macro-perspective
December 23, 2018Find your world, be the best of the world
December 22, 2018
I always like to relate Facebook advertising to conventional advertising. They are basically the same, only different in the medium. They are both push advertising....
Facebook Advertising, Thoughts / 17.03.2019
Fortune favors the bold
Indeed. I believe I'm not the most innovative Facebook advertising strategist, but I'm sure I'm one of the most adventurous ones among my peers....
Facebook Advertising, Strategy / 16.03.2019
Lead your customers
Customers are clueless, customers are busy, customers are spoilt with choices, customers are lazy. It is your responsibility to lead them, to take the actions that you want them to....
Entrepreneurship, Thoughts / 15.03.2019
Why do you sell?
I'm not asking what are you selling, but why are you selling it?...
Uncategorized / 14.03.2019
How Facebook charges for Facebook ads?
Many thinks Facebook charges for advertisement by cost per click, or cost per engagement. What do you think?...
Uncategorized / 13.03.2019
Are you using Facebook Live?
I was resistant to this one, however after started doing it for awhile it's kinda fun. And it is damn effective. Let me explain....
Facebook Advertising / 12.03.2019
Facebook news feed algorithm
Is not something you can control, so stop bothering about it....
I always like to compare Facebook advertising to Google Search Engine marketing as push and pull types of digital advertising forms....
Facebook Advertising / 10.03.2019
Over-testing
AB split testing is important for Facebook advertising, however we must know when to stop, and what to focus on....